Proposal For your organization
Donors look you up after an event. Volunteers search for a shift. People who need your programs type what they need. We make sure your website and Google listing are what they find. From $125 a month.
Closest real result: a Florida local service business went to #1 in the Google Map Pack with 600% more qualified inquiries in six months. Not a nonprofit; see how it was done.
01 Statement of need
Most nonprofit websites are written for the people who already know them. Search is where everyone else starts, and SEO for nonprofits means answering three kinds of searches at once.
Searcher 1 / Donors
They heard your name at a gala or got your appeal letter. Then they search your name, or the cause plus your town. The first minute decides whether they trust you with a gift.
They type
Searcher 2 / Volunteers
Students who need service hours, retirees, company team days. They search by place and time and sign up wherever the role, the shift and the next step are clear.
They type
Searcher 3 / People you serve
They don't know your name. They need hours, an address, whether they qualify and what to bring. If your program page doesn't say, another result will.
They type
The searches above are examples of phrasing, not measured search volumes.
Which of these three searches does your organization show up for today? The free audit checks, in writing.
A small nonprofit rarely loses on search because of its work. It loses because of how the website was built and who had time to look after it:
A note on the big names
You don't need to outrank a national charity for its own words. You need to own the searches in your service area and the questions only you can answer well. That is where the work goes.
Find the searches you could own: free audit02 Approach
Every plan covers the same three areas. The plan size changes how many keywords and links we work on, not whether the basics get done.
A
Google Business Profile optimization for every real location people can visit: the right categories, programs, hours (including distribution days and seasonal hours), photos and description. Citation building and cleanup so your name, address and website match everywhere they appear. A review process that asks volunteers, donors and visitors in a way Google allows.
B
A keyword map for your three audiences: the donor searches, the volunteer searches and the service searches. We tell you which pages to write or split (one per program is usually the first fix), what to call them, and what each must answer. From Golden up you also get an on-page audit and a content gap analysis.
C
Guest posts placed through outreach on other websites, Web 2.0 pages on high-authority publishing platforms, and amplification links that strengthen those pages. We also point out the links you already deserve: sponsors, partners and coalitions that mention you without linking.
Want this mapped for your own organization first? Request the free audit
Weeks 1-2
Audit and keyword map
What searches lead to you now, which pages exist, which should, and what is broken.
Weeks 2-4
Google listing and citations
Profile fixes, duplicates merged or removed, directory listings made consistent.
From month 1
Links, on the plan's schedule
Delivered within the plan's turnaround: 10-12 days on Silver up to 16-18 on Titanium.
Every month
The report
Each link's live address, target page and anchor text, plus keyword movement.
Want to know which of these your site needs first? The free audit answers that in writing, within one business day.
03 Related funding
Google's Ad Grants program gives eligible nonprofits up to $10,000 per month in search ads shown on Google.com, according to Google. It is a real resource, and it comes with rules: a 5% click-through rate each month at the account level, conversion tracking, at least two ad groups per campaign and two sitelinks, no single-word keywords outside a few exceptions. Miss the click-through rate two months running and the account can be paused.
Organic search has no such rules and no cost per click. Pages that rank keep bringing visitors whether the grant account is running or not. The two work best together: grant ads test which pages and messages get clicks, SEO builds the lasting visibility.
We don't manage Ad Grants accounts. We work on your website, Google listing and links, and the pages we improve are often the same ones your grant ads point to.
04 Budget
Four plans, month to month. Outcomes first: every plan includes Google Business Profile, citation and review work. The link work under it grows with the plan.
Month to month. Cancel by email. No setup fee. Same prices for every organization.
Budget line / Silver
$125a month
or $140 for a single month's work, bought once
One location or one program area, and a website that mostly needs to be found for your own name and cause.
Included in every plan
Link work each month
Budget line / Golden
$235a month
or $260 for a single month's work, bought once
A city or county service area, several programs, and other organizations showing up for the same searches.
Included in every plan
Link work each month
Best value
Budget line / Platinum
$325a month
or $380 for a single month's work, bought once
Several chapters or a second website (a campaign or event site), and you want to see what the organizations above you are doing.
Included in every plan
Link work each month
Budget line / Titanium
$575a month
or $620 for a single month's work, bought once
Regional groups with many locations, statewide reach, or an older site with years of links that need a toxic link check.
Included in every plan
Link work each month
05 Supporting documents
We won't invent a nonprofit success story. These three are real results, each labeled with its true sector, and each mirrors a situation nonprofits are in.
Exhibit A / Local service business (roofing contractor)
+600%
more qualified inquiries
Closest match for a food bank, shelter, chapter office or church: one place, one service area, a Google Business Profile that needed work.
Florida / Golden / March to September 2025
Exhibit B / B2B software company (project management)
+1200%
monthly demo sign-ups
Closest match for a small nonprofit up against national charities: it won with content on specific questions the big names ignored.
Washington state / Platinum + content writing / January 2023 to January 2025
Exhibit C / Window tinting company
5 to 280+
inquiries a week
Closest match for an organization with several chapters or a wide service area: dozens of city pages, each written for its place.
California / Golden + content writing / February to July 2025
The same work applies to a nonprofit: a correct Google listing, pages for real searches, links that vouch for you. See where your organization stands.
06 Eligible applicants
If people need to find you on a map, or look you up before they give or sign up, search work pays off. A few common cases:
Local chapters of national groups
The national site ranks for the cause; the chapter needs to rank for its own town. Chapters and local SEO
Food banks and pantries
Hours, distribution days and eligibility have to be right on Google, every week.
Churches and congregations
Newcomers search for service times and what to expect. SEO for churches
Shelters and housing programs
Visible to people who need help, with confidential addresses kept off the map.
Museums, arts and libraries' friends groups
Visit planning searches: hours, exhibitions, tickets, free days.
Organizations with an outdated site
When the site itself is the problem, we build one from $400. Nonprofit website design
Not on the list? If people search for what you do, the audit will show it. Get the free audit
07 Letters of support
Short letters, in our clients' words: about budgets, smaller plans and reports you can check yourself.
Started small, checked every link
"I'll admit I was skeptical about SEO. I'd heard too many stories about agencies taking money and not delivering. Joe was upfront about what SEO can and can't do, never tried to upsell me, and actually recommended a smaller package than the one I planned to buy. We started small to test the waters. Within two months my traffic went from 5 visitors a day to 60, and by month four it was about 500 a day. The links came from real, relevant websites with genuine traffic; I checked them myself in Ahrefs and Semrush. I've since upgraded to a larger package."
Still helping after we cut the budget
"This agency was great to work with for SEO, especially Joe. He understood all our goals and was wonderful to work with. Even after we decided to take our SEO work in-house because of budget constraints, he still checks in with us and sends updates and tips to improve our online presence."
No vague promises
"What I appreciate most is their transparency. No vague promises, no 'secret sauce', just clear strategies that work. They send detailed reports every month, answer all my questions and adjust the plan when needed. Our search traffic has grown steadily since we signed up. It's refreshing to work with an SEO agency that does exactly what it says."
Published client testimonials, lightly edited for length. They come from other sectors; we have no nonprofit testimonials yet.
Rather judge us on your own site? Get the free nonprofit SEO audit
08 Evaluation
The monthly report lists every link with its live address, the page it points to and the anchor text. That's the delivery side. For the results side, we suggest you track three numbers from search, all visible in free Google tools:
Gifts started from a search visit
Donation-form completions where the visit came from Google. A form thank-you page makes this easy to count.
Volunteer sign-ups and program inquiries
The same, for the volunteer form and the contact or intake form.
Searches you appear for
From Search Console: which searches show your pages, and how often people click. Topic searches growing next to your name is the sign that it's working.
09 Questions
Doing SEO since 2009. 15,000+ clients served. 94% client retention. Something not covered? Ask the assistant in the corner, or write to us.
Much of the groundwork costs only staff time: a complete Google Business Profile, one page per program, clear page titles and Search Console. What costs money is the volume work a small team rarely has hours for, such as earning links every month and fixing a site at scale. Our plans start at $125 a month.
Yes, up to a point. A volunteer can keep your Google listing current, write program pages and check which searches bring visits. Link building and technical fixes take steady hours each month, which is where most small teams stall. Our free audit shows which parts you can keep in-house.
Usually months. Searches for your own name and Google listing fixes tend to move first. Searches for your cause or service, where other organizations already rank, take longer. The pace depends on your site, your area and who else shows up, so we give a timeline after the audit, not before.
No. No one controls Google's results, and a guarantee of a position is a red flag. We commit to the work in your plan, list every link in your monthly report, and tell you plainly what is and isn't moving.
They do different jobs. Grant ads appear above the results under Google's account rules, and an account that misses them can be paused. Organic rankings don't cost anything per click and keep working whatever happens to the grant account. Many organizations use both: the grant to test pages, SEO to build lasting visibility. We don't manage grant accounts.
We may. We don't promise exclusivity in a city or a cause area. What we do promise: one organization's data, reports and plans are never shared with another.
Every link built that month with its live address, the page on your site it points to and the anchor text used, plus the keywords we target and how they moved. It is written so a board member or treasurer can follow it without an SEO glossary.
Our own team, which has worked in SEO since 2009 and served 15,000+ clients with 94% client retention. You write to the same people every month at one email address.
No contract and no minimum term. Plans run month to month and you cancel by email before the next month. You can also buy a single month of work once, which suits a one-time grant or a year-end budget line.
No. Every organization pays the same published price, starting at $125 a month with no setup fee. We will point you to the smallest plan that fits, even when that is not the one you planned to buy.
Next step Your move
The free audit is a short written report, not a sales call: how your site and Google listing look today, who shows up instead of you, and the first three fixes. It comes by email within one business day.
Or ask the assistant in the corner: prices, Ad Grants, chapters, how canceling works.
